Ep 4 of the exclusive 'The Brief is You' series with Vince Frost and Prof. Joel Pearson.
Are we all born creative? How can you harness your creativity? Why can’t some people imagine? 
These are some of the questions asked in the fourth episode of 'The Brief is You’. Together Vince Frost and Professor Joel Pearson dive into the fundamentals of creativity, exploring the ways it works in your mind, from semantic networks, memory and mental imagery.
The pair also explore why some people have aphantasia (the inability to visualise mental images) and how do those in creative jobs make it work. As well as a look into the early science of flow state, a practice which allows for a task to feel effortless and how practicing it can transform your creative processes. 
This time, the brief is you. Learn from Australia’s leading expert on the brain on how you can take off in 2021, learning how to understand and harness your mind and creativity whilst designing your life.To ensure you are the best version of yourself in 2021, we have partnered with Cognitive Neuroscience Professor Joel Pearson, to dissect how our brains work and what you can do take control of yours this year. Prof. Pearson is an internationally recognised leader in human consciousness research and applied cognitive neuroscience currently developing new methods to measure dimensions of the human experience previously thought to be immeasurable including creativity, imagination, memory, entrepreneurship, intuition and decision–making. 
Prof. Pearson is Professor of Cognitive Neuroscience at the University of New South Wales, a National Health and Medical Research Council fellow and founder of UNSW Future Minds Lab, MindX and Agile Science. 
https://www.profjoelpearson.com/ See omnystudio.com/listener for privacy information.