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"Guerrilla Marketing" in Colombia

"Guerrilla Marketing" in Colombia

FromLatin America Today


"Guerrilla Marketing" in Colombia

FromLatin America Today

ratings:
Length:
44 minutes
Released:
Mar 19, 2020
Format:
Podcast episode

Description

A conversation with Alex Fattal, whose 2018 book "Guerrilla Marketing," about the Colombian military's employment of ad campaigns to convince guerrillas to demobilize, explores the overlap between national security, capitalism, and "branding."
Released:
Mar 19, 2020
Format:
Podcast episode

Titles in the series (100)

News and analysis of politics, security, development and U.S. policy in Latin America and the Caribbean, from the Washington Office on Latin America.