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EA and FIFA's $1bn branding dance

EA and FIFA's $1bn branding dance

FromThe GamesIndustry.biz Podcast


EA and FIFA's $1bn branding dance

FromThe GamesIndustry.biz Podcast

ratings:
Length:
36 minutes
Released:
Oct 22, 2021
Format:
Podcast episode

Description

The GamesIndustry.biz team discusses the biggest stories of the past week. First up, we discuss the ongoing dance between Electronic Arts and football association FIFA. While EA has claimed it's considering a rebrand for its best-selling football series, FIFA has suggested it's considering licensing out its brand to additional parties. We ponder what each side has to lose or gain, or whether ultimately these are just negotiating tactics and the world's biggest-selling game will likely remain just the way it is. Then, following complaints from Metroid Dread developers who did not receive credit in the final game, we explore what should earn a place in any project's staff roll.
Released:
Oct 22, 2021
Format:
Podcast episode

Titles in the series (100)

Regular news discussion show offering insight into the global video games market for industry professionals. The GI.Biz's world-leading team of experienced trade journalists, who spend each episode breaking down the biggest stories, lending their thoughts on the latest trends in the market, and discussing the implications for video games as a business