Arjun Bhatnagar is the CEO and founder of cloaked - a consumer-first privacy startup dedicated to bringing humanity back to the internet. Top 3 Value Bombs: 1. Think about how to get personal. Every person listening to you wants to take a bet on you and what you’re doing. Your team and your customers are aligned to what you believe in, what you think about the world, and what you want to change. 2. A bad concept with a good presentation is doomed eventually, but a good concept with a bad presentation is doomed immediately. 3. You have to figure out what you resonate with and channel that out. Otherwise, there’s no other way to tell your story that attracts a product or convinces you to a product that you want to build. Join Cloaked and skip the waitlist! - Cloaked App Sponsors: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com. Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention JLD or EOFire when you sign up, and start listening now! Shopify: The platform trusted by millions of entrepreneurs to create their online store - and so much more! Sign up for a free trial today at Shopify.com/onfire!