To help address the big questions that shape our world, UBS has sought out a number of Nobel laureates in the Economic Sciences to ask them to share insights, discuss their research and open their inquiring minds. This week we hear from Daniel Kahneman, winner in 2002 for integrating insights from psychological research into economics, especially concerning human judgement and decision-making under uncertainty. We discuss his newest book, “Noise: A Flaw in Human Judgement”, and consider how noise infiltrates different parts of society.