2-4-20 Tonight at 9PM  Eastern we're talking with Keith Seiz, who works with the National Honey Board, and he'll be speaking on Mead Perceptions; On Consumers and Mead Makers at the AMMA MeadCon in Broomfield, CO March 17-19.

He'll be talking on whether consumer perceptions of mead match mead maker perceptions. The National Honey Board set out to find the answer to this question and more. This seminar will detail the findings of two surveys the National Honey Board Conducted with consumers and mead makers focused on the marketing of mead. Are mead makers aligned with consumer perceptions or is there a disconnect? At the seminar he'll answer this question and offer ideas on how to position mead based on what consumers are looking for in alcoholic beverages in 2020 and beyond.

For the last nine years, Keith has worked with the National Honey Board to promote honey usage in foods, beverages and alcoholic programs. As part of his work, Keith has conducted countless Honey Summits with food and beverage manufacturers, and managed national competitions in the beer, spirits and most recently, mead category.

Keith got his professional start in food, writing about the wholesale baking industry. Today, he spends most of his professional time traveling the country educating large food and beverage manufacturers about honey and honey bees.

Join us on the live chat and don't be afraid to call in if you want to!



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If you want to ask your mead making questions, you can call us at 803-443-MEAD (6323) or send us a question via email, or via Twitter @GotmeadNow and we'll tackle it online! 9PM EDT/6PM PDT Join us on live chat during the show Bring your questions and your mead, and let's talk mead! You can call us at 803-443-MEAD (6323), or Skype us at meadwench (please friend me first and say you're a listener, I get tons of Skype spam), or tweet to @gotmeadnow.



Coming up:

February 18 - Marina Marchese - Honey Sommelier

Show links and notes

National Honey Board Mead Crafter Compeitition
Penn Herb Co
San Francisco Herbs
Wellcome Mead: 105 Mead Recipes from the 17th and 18th Century English Receipt Books at the Wellcome Library by Laura Angotti
Cider and Perry in Britain to 1700: A Collection of Material from Primary and Selected Secondary Sources by Laura Angotti
Let There Be Melomels by Rob Ratliff
The Big Book of Mead Recipes by Rob Ratliff

Upcoming Events

February 6 - Mountain Dragon Mazery, Fairmont, WV - Mulled Mead Tastings
February 7 - Bos Meadery, Madison, WI - MoodTrain's Last Stop
February 7 - Haley's Honey Meadery, Hopewell, VA - Junior Wilson Live
February 7-9 - Earle Estates Meadery, Seneca Lake area, NY - Chocolate and Wine tour
February 9 - Grimsby Hollow Meadery, Middleville, MI - Drink Mead Learn Things - Open Dungeons and Dragons
February 14 - Starrlight Meadery, Pittsboro, NC - Mead and Chocolate
February 15 - Meridian Hive, Austin, TX - Mead for Australia Fundraiser
February 15 - Meduseld Meadery, Lancaster, PA - Rose and Shamrock Festival
February 15 - Meadery Bus Tour, Detroit, MI - visiting Schramm's Mead, B.Nektar Mead and Kuhnhenn Brewery and Meadery
February 22 - Strad Meadery, Cordoba, CA - Paint and Sip class
February 23 - Threadbare Cider and Mead, Pittsburgh, PA - Koji and Tempeh Master Class
February 23 - Washington Mead and Cider Cup Deadline
February 28 - Fifth Annual Michigan Nordic Fire Festival and Mead Hall - Charlotte, MI
March 13 - Grimsby Hollow Meadery, Middleville, MI - Zachary Craft, music
March 17 - MeadCon Meadery Open Houses at Queen Bee Meadery (Denver) and Honnibrook Meadery (Castle Rock)
March 18-19 - MeadCon 2020, Broomfield,