Planning to launch your first book? Looking for ways to promote your latest coaching program? It's easy to get ahead of yourself once you have that idea for a new product or service. However, a product launch certainly requires time and careful planning— and you have to admit, this can oftentimes be overwhelming.
To get started, Doctor TK walks you through the four crucial phases that you must take before finally launching your product or service. Tune in to this episode and find out what needs to be included in your launch checklist.
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Podcast Goals:  

Learn the basic steps to help you properly prepare for your launch

 
Episode Timeline:

You have to be clear about the product you're launching (02:15)
You have to know what your launch cycle is (10:12)
You have to structure your launch preparation (11:45)
You have to do a debriefing (15:39)
Learn more about strategic product or service launching (22:10)

 
Standout Quotes:

"You definitely don't want to create a product or service because you think that other people need it and you have no proof. So you do have to go out there and do what's called 'Marketing Research' to determine if what you want to offer— people are actually looking for." (09:55)
"You want to have the date of when your services or products will be offered or start (...). Once you determine the date, then you can create what I consider a 'Branding Marketing Timeline'. So a branding marketing timeline will also indicate how long you have to promote; you also have to decide how you're going to promote that product and service..." (10:34)
"You cannot expect— and I've seen it happen with my students and this is why the launches don't go as planned. And what I tell my students is I really want you to look back at this experience and not get upset as far as you not hitting your numbers. But ask yourself, what else could you have done?" (13:21)
"If you do launch again, think about this entire process: What will you change? Or what will you enhance? And a tip is don't do too many changes because if you do too many changes, it's gonna slow down your progress because you're probably not gonna see all the results because you don't really know what you should be measuring against." (21:27)

 
Resources Mentioned:

Manifest A Profitable Mental Health Business Facebook group

 
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