Copywriting refers to the wording or writing used within your web design. Copywriting can be composed to inform visitors about your business, to create brand awareness, and to market your business. In the end, the goal of copywriting is to guide your visitors to take action — perhaps to continue exploring your website, to contact you, or to take another kind of action you’ve determined. Simply put, your copywriting can serve and guide your visitors toward confidently choosing to purchase your products or book your services — and therefore, copywriting can elevate and grow your business. As web designers, copywriting plays a meaningful role in the web design process. While every web design business is unique, at With Grace and Gold, we gather our clients’ copywriting before the web design process begins. Today, we want to share a few copywriting suggestions — and share why copywriting comes before web design.
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About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.
About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses worldwide through award-winning, elevated brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com