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31 Jonathan Anastas - Marketing Executive (D.Y.S. / Slapshot)

31 Jonathan Anastas - Marketing Executive (D.Y.S. / Slapshot)

FromKilled by Desk


31 Jonathan Anastas - Marketing Executive (D.Y.S. / Slapshot)

FromKilled by Desk

ratings:
Length:
46 minutes
Released:
May 4, 2021
Format:
Podcast episode

Description

Jonathan Anastas started playing in the Boston hardcore scene as a fourteen year-old in the seminal band D.Y.S., and his love for marketing and promotion followed soon after. He was instrumental in the development of the ‘crossover’ sound of punk meets metal that swept the scene, and was seemingly done with music altogether soon after high school. Initially planning to become a lawyer, he discovered advertising and marketing instead, and was an early pioneer of the digital marketing and video game industries. In our conversation, we talk about how many hardcore kids learned about P&L from Dischord Records, how a Metallica show at the Rat may have been as influential as Black Flag for the Boston scene and why so many marketing tactics may have gotten their start in the underground music scene.

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Released:
May 4, 2021
Format:
Podcast episode

Titles in the series (80)

Have you ever wondered what the weirdos behind your favorite records are doing when they’re not losing money in punk rock? Whether they are pushing pencils, tending bar or running corporations, we’re having sincere yet totally stupid conversations on how they’ve managed to make a living and advance their scams into careers (or something like it) among the squares. Join us as we aim to find out how punks pay their bills and what they’ve learned along the way. New episodes every Tuesday. Theme song by M.O.T.O. Logo by Chuck Loose. Intro by Rev. Norb.