In the summer of 2012, South Korean rapper Psy released the song Gangnam Style and became a viral worldwide sensation. In the decade since, Korean culture has exploded - including cinema, drama, music, and fashion. So what drove the Korean wave? And what has it done for South Korea's standing abroad?'Hallyu! The Korean Wave' is on at the V&A in South Kensington until June 2023: https://www.vam.ac.uk/exhibitions/hallyu-the-korean-wave This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today and get one month free at: thetimes.co.uk/storiesofourtimes. Guest: Josh Glancy, Special Correspondent, The Sunday Times.Host: Jenny Kleeman. Clips: BBC News, Deutsche Welle, Oscars, ABC News, Blackpink, The White House.Film and music excerpts:Crash Landing on You, dir. Lee Jeong-hyo, NetflixI Know, Seo Taiji and Boys, Genie MusicInto the New World, Girls Generation, SM EntertainmentGangnam Style, Psy, YG EntertainmentButter, BTS, Hybe Corporation/Big Hit MusicBoombayah, BLACKPINK, YG EntertainmentParasite, dir. Bong Joon Ho, CJ EntertainmentSquid Game, dir. Hwang Dong-hyuk, Netflix Hosted on Acast. See acast.com/privacy for more information.