Is not that people don’t care, is that people don’t know. This is why Cara Achterberg decided to put her storytelling skills into practice to create awareness of the reality of shelters in the south, after her own experience.Cara is the President and CoFounder of Who Will Let the Dogs Out, a 501(c)(3) non-profit and 100% volunteer-run organization dedicated to raising awareness for homeless dogs and the heroes who fight for them, using journalism, photography, and film as their tools.In today’s episode, Cara talks about how Waldo started, the importance media has in this industry, and why animals don’t belong in shelters.Topics Include:- How did the Waldo get started- The impact of showing up- How important branding is-  The rescue road trips- Ambers Halfway Home- The power of storytelling- The change leadership can create- The future of the organization- The veterinary crisis in the south- And other topics…Resources Mentioned:CUDDLY Blog: https://bit.ly/3TMULUmWho Wil Let the Dogs OutOne Hundred Dogs and CountingHalfway Home Animal RescueAmbers Halfway HomeSaving Webster DogsAnderson County PawsBig Dog Ranch RescueWant to connect with us? Follow us on social media!Email – podcast@cuddly.comInstagram @welovecuddlyTwitter @welovecuddlyFacebook @welovecuddlyhttps://cuddly.com