In this episode, Sophie speaks to Isi, who runs instagram account @thebibliotucker, and Giulia, who works for book marketing agency Bookers. We discuss the rise of book influencing over recent years, what makes a good book influencer account and how social media has changed in the publishing industry. IsiInstagram: @thebibliotuckerTwitter: @isituckerGiuliaTwitter: @Giulia_MaggioriWebsite: https://www.bookersagency.com/Mentioned in this episodeBookTok Festival at Waterstones Piccadilly | Events at Waterstones BookshopsHome - YALC (londonfilmandcomiccon.com)Hosted and edited by Sophie Shepherd (SYP Oxford Digital Content Officer)Twitter: @s0phieshepherd @SYP_OxfordWebsite: https://thesyp.org.ukThank you to Oxford Brookes University for giving us access to their podcast studio to record this episode.If you have any questions about this episode, or wish to partake in the show then drop us a line at: podcast.syp@gmail.com