Alexander Buschek has been an IT professional for many years. He is passionate about digital transformation and the opportunities it will give businesses — especially SMBs. He is convinced that every business has to embrace digital transformation in one way or another, in order to survive. The sooner a business starts its digital transformation, the better. To support this process, spread awareness, and share experiences, he started The Digital Transformation Blog.Alexander was, at the time of this interview, the CIO of Cherry GmbH, well known for their excellent keyboards and MX switches, who hired him because of his profound knowledge of digital transformation and digitalization. Alexander has since moved on to Gartner Group, where he is Senior Director, Analyst of Midsize Enterprises.   Key Takeaways: [1:19] Marc welcomes you to Episode 140 of the Repurpose Your Career podcast. Career Pivot is the sponsor of this podcast; CareerPivot.com is one of the very few websites dedicated to those of us in the second half of life and our careers. Check out the blog and the other resources delivered to you, free of charge. [1:48] If you are enjoying this podcast, please share it with other like-minded souls. Subscribe on CareerPivot.com, iTunes, or any of the other apps that supply podcasts. Share it on social media or just tell your neighbors and colleagues. The more people Marc reaches, the more people he can help. [2:07] Marc has released five chapters of the next edition of Repurpose Your Career to the Repurpose Your Career review team. Sign up to be part of the review team at CareerPivot.com/RYCTeam. [2:22] You will receive new chapters as they become available. Marc is looking for honest feedback and would love to get an honest review on Amazon.com after the book is released. [2:32] Marc plans to release the book in mid-September and do both a virtual and a real book tour. Marc has already recorded multiple podcast guest appearances, some of which have already been published. Go to CareerPivot.com/launch you’ll find all the links of all the podcast episodes.[2:57] Marc will be in Austin the week of September 22nd, the New Jersey/Pennsylvania area the week of September 29th, and D.C., the following week. Marc would love to meet his readers and listeners.  [3:09] Marc has many events planned. You can find them on CareerPivot.com/launch. [3:20] Next week, Marc will interview Kerry Hannon, author of Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life. [3:30] This week will be an encore episode from Episode 72, when he interviewed Alexander Buschek. Marc finishes the episode with a short update discussion that he recorded last week with Alexander. Marc shares Alexander’s biography. [4:51] Marc introduces Alexander. Alexander talks about being desperate, looking for a job before working with Marc. He sent applications everywhere and didn’t get answers. He also had a difficult bio, being self-employed for more than 24 years, then became the CIO of one of his customers. He decided he needed help and he found Marc. [5:58] Marc started Alexander through the rebranding process. Alexander shares the roadmap he followed. [6:06] The first step for Alexander was the Birkman assessment to find out who he was; what were his strengths and weaknesses. He learned new things about himself. Marc encouraged him to have a blog, videos, and write a book. He’s still working on the book. [7:00] The roadmap was about getting to know himself and writing a white paper, as a preliminary for the blog. Then he started writing the blog and became the thought leader in digital transformation. Then his visibility started. People asked him to speak at conferences, which was a great experience for him. [7:34] Marc frequently told Alexander to be bold. At first, Alexander didn’t see himself as bold. Then he found out that he was bold. He was not reluctant to speak up and do the things he thought were necessary. [8:24] Marc was blow