On this episode of The LoveCrafts Show we invited Shira Blumenthal from Lion Brand to chat with us! From the secret recipe to creating a stunning colour of the year, to standing up to bullying with the Hat not Hate campaign founded by Shira, Merion and Jamie dig deep into the behind the scenes of this iconic yarn brand.Tips, tricks, advice and a fair amount of silliness, this is The LoveCrafts Show!Don’t forget to send us lots of lovely messages, responses and questions to show@lovecrafts.com or you can send us a voice message!You can find the show notes with lots of links to all the lovely things we've been talking about here.Don't forget to subscribe so you never miss an episode!Share this with a friend that might find it inspiring!