11 min listen
Sell More By Appealing To Emotions Not Logic
FromDan Lok Show
ratings:
Length:
7 minutes
Released:
Apr 7, 2019
Format:
Podcast episode
Description
Would you buy these shoes if I told you that they will double your confidence and increase your popularity?
You likely would. Who wouldn’t want to look and feel more self-assured, more like a king or queen of the red carpet? That’s the power of appealing to emotions, not logic, when you’re making a sale.
It is copywriting secret number one: people will buy because of emotions but they will justify it with logic. They want to know if the shoes make them feel better about themselves.
Then they’ll back up the decision with logic. For example, a pair of quality shoes at a good price is a good buy if they were looking for new footwear anyway!
So if emotions are what makes people buy, what feelings appeal to people the most?
Happiness… respect… many others. You want to speak to their primary needs when you are writing sales copy. Copywriting is the art of selling to people using words. You want to use the written word to paint a picture for the prospect so that they will buy.
Ready to unlock life-long financial confidence and become unstoppable?
Pre Order Unlock it Here
http://www.unlockitbook.com/
Join The Next Free Masterclass By Dan
https://www.highticketcloser.com/masterclass
Show notes and free resources
https://danlokshow.com/
You likely would. Who wouldn’t want to look and feel more self-assured, more like a king or queen of the red carpet? That’s the power of appealing to emotions, not logic, when you’re making a sale.
It is copywriting secret number one: people will buy because of emotions but they will justify it with logic. They want to know if the shoes make them feel better about themselves.
Then they’ll back up the decision with logic. For example, a pair of quality shoes at a good price is a good buy if they were looking for new footwear anyway!
So if emotions are what makes people buy, what feelings appeal to people the most?
Happiness… respect… many others. You want to speak to their primary needs when you are writing sales copy. Copywriting is the art of selling to people using words. You want to use the written word to paint a picture for the prospect so that they will buy.
Ready to unlock life-long financial confidence and become unstoppable?
Pre Order Unlock it Here
http://www.unlockitbook.com/
Join The Next Free Masterclass By Dan
https://www.highticketcloser.com/masterclass
Show notes and free resources
https://danlokshow.com/
Released:
Apr 7, 2019
Format:
Podcast episode
Titles in the series (100)
7 Ways You Are Paid In Life – Multiple Streams Of Income by Dan Lok Show