Is it possible to sell millions of dollars without ever opening your mouth?
You can if you use the written word to create a compelling offer. It’s step two of my copywriting secrets, which I started to explain in the previous episode. In step three, you tell your customer what will happen if they buy your product.
Listing Features and Benefits
In this step , you list every single feature and benefit about your product or service. For most copywriters and business owners, your list will be very short because you’re too close to your offer. You’ll miss things.
For example, if you sell computers, you might forget that a keyboard is a feature. Now, before you start your list of every feature and benefit, make sure you don’t confuse the two. A feature is what something is. A benefit is what something does. Doing the following exercise will help.
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