Have you ever felt frustrated by the fact that people tend to stick to their guns, even when presented with indisputable evidence that their beliefs are completely unfounded or plain wrong? This is the question that intrigued my guest, David McCraney, a science journalist fascinated with brains, minds, and culture. It led him on an investigative journey that resulted in a new book, How Minds Change. In this episode, David and I do a deep dive into the science of practices and methodologies that can lead to significant changes in how people think, feel and act at an individual and a collective level. To join CultureBrained®, go to tiny.one/culturebrained