Storytelling is the very stuff of culture. It’s also the language of the mind. Stories bridge the gap between the past and the future, create shared identities, provide us with meaning, and shape the culture within our communities. But there is more to storytelling than just telling stories. Influencing, changing minds and inspiring action is ultimately about shaping the stories people choose to believe in. And in this interview, Jamie Dixon, the author of the upcoming book “The Story Habit – How Leaders Shape Stories that Drive Action” shares his methodology for doing just that. To join CultureBrained, go to tiny.one/culturebrained