An interview with Melvin Varghese, Ph.D., on how he has created and nurtured three therapist-related businesses. Curt and Katie talk with him about how he decided what to create and how he manages these endeavors.   It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. Interview with Melvin Varghese, Ph.D.  Melvin Varghese, PhD is a psychologist in private practice (melvinvarghese.com) in Philadelphia where he works primarily with entrepreneurs and leaders.  He's also the founder of Selling The Couch (sellingthecouch.com), a podcast and blog that helps mental health practitioners build careers in and out of the therapy room. He has also started a podcasting course and a community for helpers and healers who podcast, called the Healthcasters (sellingthecouch.com/the-healthcasters). He has also created the STC Directory (sellingthecouch.com/directory), a resource to help private practitioners better connect with one another. In this episode we talk about: How the podcast Selling the Couch got started Additional options for therapists The multiple income stream mindset for therapists Melvin’s transition into being a father and how it impacted his businesses Creating alternative revenue streams when life happens Moving away from only being paid for “butt in seat time.” The guilt when generating income without being present Melvin’s immigration story and how it has impacted his business mindset Deciding on income streams (it is profitable, is it scalable) There is no such thing as “passive” income How to sustain creative energy on new products or services Thinking through the energy and time needed for the sustainability of the alternative income stream Just because you have an idea, doesn’t mean it is a good idea (long-term and sustainable) Building business around family (rather than fitting family in around business) Thinking through how to start and then scale products The upfront mental, emotional, and creative energy for launching alternative income streams Setting an end goal Focusing on one project at a time Solidifying, streamlining, and delegating before moving to the next project Time management, time blocking How Melvin does market research Testing products with Beta Testers Where Melvin gets data, i.e., how do therapists get clients Using and breaking down technology Learning from mistakes The difficulty in sustaining a lot of projects Looking to make an impact and leave a legacy, rather than making money   Relevant Resources: We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links: Selling the Couch Podcast Katie’s appearance on Melvin’s podcast The Healthcasters Course The STC Directory Apple Insider (books on Steve Jobs) Book: The One Thing Book: 21 Irrefutable Laws of Leadership The Call for Speakers for Therapy Reimagined 2019 The Modern Therapists Group on Facebook Therapy Reimagined 2019   Relevant Podcast Episodes Open to Opportunities   Who we are: Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more about Curt at www.curtwidhalm.com. Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a