Countless medical professionals told Indie Lee after she was diagnosed with a life threatening brain
tumor in 2008 that there was very little that could be done. Doctors felt that the tumor could be environmentally derived and attributed to something as
simple as what she was putting on her skin.
This was her awakening.
After surviving a successful surgery on Earth Day 2009
(yes, really.), she embarked upon a new journey - a clean
beauty collection dedicated to inspiring and empowering
others to be mindful about what they put on their skin as
well as into their body.
“When I was given a finite amount of time to live, the
world became technicolor - I now appreciate every
moment and I feel very fortunate to be creating a
platform that will allow others to do the same.
Education and empowerment are my driving forces
and this line is the medium enabling me to pay my
knowledge forward.” -Indie
Today, Indie works with some of the world’s leading
chemists and formulators who share her vision
for the beauty and wellness industry, working to bring the
cleanest, most efficacious formulas and
products to market. She has spoken about her mission at
events such as SXSW and PopSugar Play/Ground. She also
serves on the FIDM Beauty Program’s Advisory Council.
It is her sincere hope that her awakening creates change
and inspires others to make healthier choices

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