A moment of inspiration started a movement in the world of hair and body care. That moment happened when Carmen Tal discovered the transformative power of argan oil, beginning her journey to become the creative visionary behind the international, multi-category beauty brand Moroccanoil.
While living in Montreal, she received a bad color process that left her hair severely damaged. “I was visiting Tel Aviv soon after this bad experience when I discovered what the Moroccanoil Treatment is today. I was at a local salon when a stylist applied an astonishing argan oil-infused treatment to my hair,” she says. The oil-infused treatment was different from any product she had ever tried before— and as a salon owner, she had tried many. “I saw the results instantly: My hair became shiny, smooth and manageable.”
Carmen knew right away that this argan oil treatment was special, and she wanted to share it with other women. At the time, oil treatments were practically unheard of in the industry. “Everyone told us it was a flawed plan, that the market was too saturated with products,” she recalls.
But her experience—as a hair salon owner, an executive in the fashion industry and a working mother— gave her a keen instinct for what other women would love. “With the demands of home and work life, finding products that are easy to use and make adventurous styling simple is a priority,” she says. The result was the now-famous original Moroccanoil Treatment. Her pivotal moment of inspiration revolutionized the beauty industry, creating an all-new oil-infused hair care category and an iconic brand in less than a decade.
Today Moroccanoil remains the leader in oil-infused beauty, offering a complete line of hair care and styling products, as well as Moroccanoil BodyTM and Moroccanoil SunTM, in more than 65 countries and counting. Moroccanoil products are also used by top stylists for high-profile magazine shoots, fashion shows around the globe and awards shows like the Oscars and the Grammys.
As Moroccanoil has grown into an international lifestyle brand, Carmen has remained a passionate, hands-on leader. Her vision forms the core of the brand’s DNA, from the unmistakable turquoise packaging to the exotic signature fragrance. “The Mediterranean is the root of my ideas,” she says. “The colors of the ocean, the clothes people wear, the fragrances in the air all inspire my vision for the brand.”
With the launch of the Moroccanoil BodyTM and Moroccanoil SunTM collections, the brand now offers a complete head-to-toe lifestyle experience. “The body lineup is inspired by life’s pleasures—an exhilarating, experiential and sensorial journey through the Mediterranean—with products that not only refresh and rejuvenate the skin, but also provide well-being to the mind and senses.”

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