In Episode 79 of the Charity Charge Show, Stephen talks to George Weiner, Founder and CEO (or Chief Whaler) of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. George and Stephen discuss digital advertising and its benefits for nonprofits, plus the 2021 Nonprofit Advertising Benchmark Study.
Prior to Whole Whale, George was the CTO of DoSomething.org. Over the course of 7 years, he managed the platform overhaul of DoSomething.org twice (winning a Webby Award) and helped to build a community of over 1.5 million young people taking action. Realizing that much of DoSomething’s success was owed to smart, lean use of many democratized tech tools (including Google Analytics and the Google Ad Grant), George founded Whole Whale with the goal of helping nonprofits both storied and start-up to move their missions forward with the tools at hand. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.