We're back! And we officially have a series! Thanks for giving this another shot. Or, if you didn't catch episode 1, check it out here. The quality of this episode should be much better than the first episode but there are plenty of improvements still to be made.

Let's talk about your work!
Resources
Blog post about branding by Carter Gillies:

https://cartergilliespottery.wordpress.com/2017/03/20/branding/

Online Thesaurus:

thesaurus.com

Transcript:

Welcome back to the MudTalk Podcast! My name is Brandon Schwartz also known as Fuzzy. This is the 2nd episode. That’s right, we officially have a series! If you haven’t listened to episode one, be sure to check that out so you can hear why exactly I’m doing this. My apologies that the quality was less than great on that first episode. I hope you will notice a difference in sound quality from that episode to this one. I got a much better microphone and hopefully, I’ve gotten a little better at recording and post production. And if I’ve done everything right, you should be able to subscribe in iTunes or with your favorite podcast listening program.

So let’s get on with it. The  2nd MudTalk Monday prompt was basically “describe your own work.” I tried to leave it open for interpretation. At first glance most people probably thought about “your work” as the work you produce - the actual pots we create. But you could also think of “work” as the process. I chose this prompt because I think it’s important to be able to talk coherently about pots. Especially if you are a maker of pots. You should definitely be able to talk about your own work. I wanted responses limited to 2 sentences to encourage people to refine their answers and really focus on the primary reasons that their work is unique or why people should be attracted to it. I organized the comments into some loosely defined groups including Slogans, Descriptions of the Pots, Process, and Customer Response or Feelings. Then at the end I chose a couple of my favorites. After the responses I’ll share some of my thoughts about describing your work and how it relates to branding and marketing. I’ve come up with 7 tips to help you describe your own work if you need a little help.

Let's get to the responses!
Slogan
Some of the responses read more like a business slogan to me. For example:

Studio2ceramics We bring the fun to functional pottery with our handmade mugs!

Potted.arts Whimsical and unusual pots for plants

Dirtkickerpottery Catches your eye. Captures your heart ❤️

Pathwaypottery Practical and pretty.

Liz T LizzieTee Pottery features handmade pottery and ceramics for functional and decorative use and enjoyment. Creative clay for every day!

I like these kinds of descriptions. Short and sweet, to the point. You can include this a lot of places from a business card to a website tagline.
Describing the Actual Objects
Some of the responses described the actual objects being produced.

Fernstreetpottery My work is designed to fit comfortably in your hands, your home, your life. Mugs keep coffee warm longer and bowls that frame your food.

Zeldalune my work reflects my experimentation, my experience , my mistakes , my angst ,my breath ,my imagination my narrative and my curiosity

BlackBerryCreekPottery Beautiful functional pieces that fit together as a set, or stand alone as an individual art piece.

WaysideClare Inspired by nature and natural forms. I started ceramics for stress-relief and just got hooked.

NicoleMainPottery Random and experimental. ?

Kika F Zanella My work is the simple and sophisticated …

Laura S FUNctional pottery for home and garden. Each hand built piece is decorated with a textured surface highlighted with a colorful glaze palette.

Martha H Organic with sharp edges..I know strange..
Process
Some responses had more to do with the process of making pots.

D TaylorSATM Home potter with muddy hands and a grateful heart.

Gardenclaypottery An accident (sometimes a happy one) waiting to happen.

Chilm