If your family's viewing habits changed a bit during the pandemic, you're not alone! One enormous trend was the rise of Korean dramas on U.S. streaming services. But entertainment journalist Regina Kim says this has actually been happening for years, even decades. She wrote a fantastic piece for Elle Magazine called “The K-Drama Renaissance: How South Korean entertainment took over your TV.” The South Korean entertainment industry has been enormously disruptive to the media landscape, with pop groups (BTS), hit TV shows ("Squid Game"), and blockbuster movies ("Parasite") that dwarf the global popularity of their U.S. counterparts. So, what’s their secret? Regina says it a has a lot to do with innovation, iteration, and a generational history of cross-cultural investment that is now paying off in a global way.