Nick Gray thought museums were boring. As a business-minded individual, he couldn’t understand why anyone would be fascinated by the contents and just wanted the physically (and emotionally) cold places to “get to the point.” After a date turned into a private tour of the Metropolitan Museum of Art in New York City, Nick began to be curious. He spent weekends learning more about the museum and the art, trying to understand the new world that had opened before him. “I said look, I could go and drink and hang out with my friends at a dive bar in Brooklyn, which is what I was usually doing, or I could go drink and hang out at the Metropolitan Museum.” Wanting to share this new passion with friends, Nick began inviting them on private tours and gradually expanded his reach from “friends” to “friends-of-a-friend” and beyond. Now the Chairman and Founder of Museum Hack, Nick’s company leads renegade tours and team building activities at some of the best museums on Earth. “I was so adverse to making it a business. I never wanted to do that. For me, these museum tours were a labor of love, they were a passion project that I just wanted to be the best tour guide ever and share my love for museums with my friends who never went to the Met.” Through a combination of street smarts and passion, Nick has built a successful business model that plays into the future of entertainment and education. In this podcast, we discuss how he grew his business, what the most expensive piece of art is in the Met (it was surprising!), and how others can monetize their passions. Listen on iTunes or in the player below, and if you enjoy the show, please consider subscribing and leaving us a review. Show Notes - http://whitneyjohnson.com/nick-gray