M11SON ("Mason") is a recording studio executive, sync expert, songwriter, and artist. Currently he is the Co-Owner of Studio Breed, a high-end recording studio in Philadelphia that works/has worked with prominent artists including: Lil Wayne, Post Malone, Lil Uzi Vert, Cordae (formerly known as YBN Cordae), and Lil Durk. Mason also has sync deals with various brands including the PGA Tour, Fox Sports, Comedy Central, EA Sports, and Paramount. In addition, he regularly writes songs for other artists and records his own music (under his stage name, M11SON). Finally, you can see Mason on the HBO MAX Series, “The Hype.” ***TIMESTAMPS*** 0:00 - Labels and Suits; The Radio Music Business; “Delusional” Artists 24:00 - The Taylor Swift Scooter / Scooter Braun Masters Story; Mason explains the difference between Masters and Publishing; Michael Jackson & Paul McCartney; Taylor Swift’s music writing; Scarlett Johansson “Black Widow” dispute 40:29 - Kanye West and branding in music; Listening to yourself & also listening to criticism; “Analysis & Logistics”; Julian walks Mason through his target marketing approach with the Podcast 1:08:48 - Staying Independent in Music vs. joining a major label; The psychology behind why most people don’t ask for what they want; Features in rap and what artists’ prices say about value 1:26:09 - Mason talks about the creative process in the studio; Billie Eilish and Finneas’ writing process; Mason’s morning ritual; Mason talks about the concept of religion 1:50:04 - Mason tells the story of how he was planning to commit suicide and how he came out of a the dark place he found himself; Self-Care; Energy in creativity; The ridiculousness of society’s expectations 2:20:35 - Mason tells a story about the first time he fell in love with music; Julian tells the story of how Eminem was almost rejected by Interscope; “And’s and Or’s” 2:39:33 - Mason tells a story about Lil Durk’s studio rituals; YBN Cordae’s personality; Julian tells a story about Jim DiOrio & Post Malone ~ YouTube EPISODES & CLIPS: https://www.youtube.com/channel/UC0A-v_DL-h76F75xik8h03Q  ~ Get $100 Off The Eight Sleep Pod Pro Mattress / Mattress Cover: https://eight-sleep.ioym.net/trendifier  Julian's Instagram: https://www.instagram.com/julianddorey  ~ Beat provided by: https://freebeats.io  Music Produced by White Hot