In this episode: Why is it important to build a persona for your brand in order to stand out from the crowd. Showing your personality to your audience will build loyalty and trust. How your humor and personality can help you create income for your business. How someone can start translating their personality into their content when they first start out. Why you should write a blog like you are having a conversation rather than a professional essay. Why your goal is always to entertain people through your content. How Lia grew her blog from her personality. Why it you need a lot of practice in order to learn your niche. Check out the full interview with Lia Garcia on How to appreciate the imperfect moments of travel. Subscribe, rate and review on iTunes.