Bill Beswick is recognized as a world leader in the field of applied sports psychology and especially renowned for his work with professional elite soccer teams. With an academic background to Masters degree level and experience as Head Coach to England Men’s Basketball Team (Commonwealth Games Gold Medal Winners), Bill was ideally placed to become the first sports psychologist operating fully in English professional soccer. In soccer,  Bill has worked at Derby County, Manchester United, Middlesbrough & Sunderland in the English Premier League and contributes to UEFA Pro Licence award courses for a number of European Football Associations. He has international experience with the England U18 and U21 squads and as Team Psychologist with England Senior Men, FC Twente, and England Rugby.  He also provides mentoring and support to senior rugby union coaches, including supporting England Women’s Rugby coaching team through their 2010 World Cup campaign and is unique in having England international experience across three major team sports: basketball, soccer and rugby. His books ‘Focused For Soccer’  and One Goal are highly regarded around the world and widely read as some of the top resources in the field. It is as a coach educator and mentor that his experience and insights prove the most valuable. In our talk today we touch on many topics that will make you a better coach, a better builder of culture, and a better person.  Getting in Touch Website: www.BillBeswick.com This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.  Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at sprocketsports.com. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences. Thank you for all your support these past four years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level. https://www.patreon.com/wayofchampions