45 min listen
EP 393: Self Help, LLC: Selling Empowerment with Kelly Diels
FromWhat Works
ratings:
Length:
35 minutes
Released:
Sep 13, 2022
Format:
Podcast episode
Description
It’s not only self-help or entrepreneurship products that are sold as tools for “empowerment” today. It’s just about everything: makeup, clothing, workout equipment, vitamins, office supplies… Whole brands are built around the promise that a purchase won’t just solve your problem, it’ll make you a better, more fulfilled person. But empowerment isn’t for sale—only the status quo.In this episode, I talk with writer and coach Kelly Diels about empowerment marketing and what she calls the “female lifestyle empowerment brand.” You’ll also hear from independent beauty writer Jessica DeFino about how empowerment is leveraged by the beauty industry.Footnotes:
Learn more about Kelly Diels
Learn more about Jessica DeFino
Trick Mirror by Jia Tolentino
Thick by Tressie McMillan Cottom
How to be Authentic: Simone de Beauvoir and the Quest for Fulfillment by Skye Cleary
Helen Gurley Brown as quoted in Self-Help, INC by Micki McGee
“The Rhetoric of the Image” by Roland Barthes
Radically rethink how you set goals: pre-order Tara's new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting. Find it anywhere books are sold or at explorewhatworks.com/book.
★ Support this podcast ★
Learn more about Kelly Diels
Learn more about Jessica DeFino
Trick Mirror by Jia Tolentino
Thick by Tressie McMillan Cottom
How to be Authentic: Simone de Beauvoir and the Quest for Fulfillment by Skye Cleary
Helen Gurley Brown as quoted in Self-Help, INC by Micki McGee
“The Rhetoric of the Image” by Roland Barthes
Radically rethink how you set goals: pre-order Tara's new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting. Find it anywhere books are sold or at explorewhatworks.com/book.
★ Support this podcast ★
Released:
Sep 13, 2022
Format:
Podcast episode
Titles in the series (100)
EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller: On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from, by What Works