Tara Shimer discovered the ketogenic diet about three years ago and was immediately astounded by the level of scientific and medical credibility it had already garnered. Aside from reduced inflammation, sustained energy, and quicker muscle recovery, Shimer says that “The main benefit is the cognitive function, I feel like my brain fires on all cylinders...that was the hook for me.” Since then, Shimer has used the passion she gained by experiencing the transformative effects of the ketogenic diet to become the founder and CEO of the Keto Baking Company. The Keto Baking Company currently offers one product line called Gra-POW!, which is low-carb, high-fat, and low-protein cookie granola that comes in four different flavors: snickerdoodle, peanut butter and jelly thumbprint, peanut butter cut, and salted caramel brownie. But with such a low carb count, where does the sweetness come from? Shimer explains how and why the use of erythritol as a sweetener is superior to sucralose and other sweeteners.   Tune in to learn what’s on the horizon for the Keto Baking Company, check out their products at www.ketobakingco.com, or reach out to Tara tara@ketobakingco.com.