Frederico Trajano is Chief Executive Officer of Magazine Luiza, the Brazilian retailer with more than 22,000 employees, 860 stores and a customer base of over 45 million across 16 states nationwide. A digital trailblazer, Frederico was named CEO in 2016. Since joining the company in 2000, Frederico has led the digital transformation of Magalu, driving e-commerce sales to be 30% of annual revenue. Magazine Luiza is committed to educating the community about technologies and improve the user experience. Creating new pathways of access.