What does your lamb taste like? This was a question that led Katie and her family to start Linners Lamb, their cut and pack or paddock to plate business. Katie and her husband run 130 Wiltshire Horn ewes on their farm near Bacchus Marsh in Victoria. They have been marketing and selling their lamb direct to consumers for three years. Katie shares her journey with us in this episode as well as the benefits of embarking on a cut and pack venture. Together we explore:What made Katie decide to shift to direct marketing?How does it all work – a cut and pack option?What challenges did they face?What are the benefits?How do they find customers?Advantages and disadvantages of selling directWho do you need to have relationships with to get things going?How do you choose which animals to send to the abattoir?What are you aiming for in the future for Linner’s LambYou can reach Katie and Linners lamb at https://linnerslamb.com.au/.