Noah Abelson-Gertler and Juliet Lemar discuss the importance or protecting User Generated Content (UGC) and the history behind how UGC content has been shared in the past. Working with brands and customers in a collaborative process that benefits both parties. ShareRoot allows companies to harness the power of UGC and use their stories to inspire and grow a fanbase. Due to the evolving world of User Generated Content and Social Media, ShareRoot has streamlined the most legally secure UGC acquisition process available. The company is currently in the process of launching their new MediaConsent platform which is is the first platform that gives consumers/citizens control of their data and privacy through a preference dashboard. The company also plans to integrate blockchain technology in order to further secure and guarantee the protection of data on its platforms and privacy of the consumers interacting with those platforms.