Lorraine West has always had an affinity for creating and donning unique jewelry.  Her mother’s love for ornate pieces was the inspiration for Lorraine to delve into jewelry design while studying Illustration at the Fashion Institute of Technology. After teaching herself how to manipulate various metals into beautiful original jewelry pieces, and with the increasing demand from family and friends to create custom designs, Lorraine West Jewelry was conceived. In this episode, Lorraine talks about how she got her first clients, why diversifying her designs helped increase sales and provides advice for attracting influencers.  Show notes: https://nachesnow.com/72