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New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals

New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals

FromSearch Engine Journal Show


New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals

FromSearch Engine Journal Show

ratings:
Length:
22 minutes
Released:
May 22, 2015
Format:
Podcast episode

Description

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite. A few topics we covered in our podcast include: How to change c-suite expectations to better fit SEO project goals Why it’s so important that your SEO strategy aligns with business goals How you can talk to the c-suite so you better understand each other To listen to […] The post New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals appeared first on Search Engine Journal.
Released:
May 22, 2015
Format:
Podcast episode

Titles in the series (100)

Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.