Today's guest is James Martin. He is the founder of Baby Giant Design Co out of the UK. During this episode we talk about:-the arts foundation year that introduced him to Graphic Design and how that career path ticked all the boxes for him. -the design movemwnat that was very influential to him and why.-the printed look book he created for his own company, why he did it in print, and what the ROI on that print piece has been. -the challenges and struggles of starting Baby Giant Design Co, taking it all on, and what he learned in the process.-the client project he took on despite customer flakiness and red flags in the beginning and what happened.-his favorite project of 2019, why, and what the message of that project was. James is a really fun guy to chat with and really clearly explains the stuff he has learned on his journey. @made.by.james @babygiantco