What you’ll learn in this episode: How to go through the all-important process of defining your jewelry business’ brand Why engaging relationships with customers are your most valuable asset Where to learn more about digital marketing How to create jewelry displays that are equally beautiful and effective About Pam Levine Pam Levine is the CEO and Brand Experience Expert of Levine Luxury Branding, a boutique agency that develops inspiring brands, marketing and retail environments for luxury products. Pam began her career as a jeweler at Cartier and brings the same focus on detail to the designers, brands, retailers and licenses she works with. Pam’s practice focuses on delivering substantial financial results through brand building and repositioning, new product and service innovation, visual and sensory merchandising and creative execution across multi-media platforms. She orchestrates a customer/visitor experience that conveys a distinctive and memorable impression at every touch-point, from the environment to staff interactions, to marketing communications and more. Known as a “curator of remarkable minds” Pam leads a cross-disciplinary team of marketing professionals and designers providing positioning strategies, retail assessments, store environments, packaging, display, collateral, web content and design, social media, corporate presentations and merchandising solutions. A respected expert and speaker on consumer experience and luxury marketing, Pam is a sought out tastemaker, known for adding the special touches that deliver a high impact, distinctive brand experience. Speaking engagements include Retail and Consumer Trends: International Retail Design Summit (Germany), Luxury Marketing Council, Globalshop, JCK Las Vegas Show and The Couture Show. Pam is an active member of RDI-Retail Design Institute, WJA Woman’s Jewelry Association and MAD-Museum of Arts and Design, Loot Jewelry Show committee. She has served as the director of WAM, Woman as Mentors, NYC, and has been an adjunct professor of jewelry design, marketing and merchandising at the FIT- Fashion Institute of Technology. Additional Links: Linkedin Instagram Photos: Transcript: Marketing luxury goods is a fascinating endeavor that combines design, language and psychology. Few people know this field as well as Pam Levine, founder of Levine Luxury Branding. Starting as a bench jeweler for Cartier, Pam has forged her own path in the luxury space. She joined the Jewelry Journey Podcast to talk about how she helps her clients define their brands; why old-school relationships with customers will always win over new-school marketing fads; and how to create jewelry displays that encourage customers to buy your work. Read the episode transcript below. Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. Today, my guest is Pam Levine, founder and CEO of Levine Luxury Branding. In addition to having experience as a bench jeweler, Pam has a broad range of experience in designing customized display cabinets and cases. More importantly, she is a student of the psychology of luxury merchandising. Today, Levine Luxury Branding works with high-end companies to develop a brand that occupies top-of-mind awareness in the luxury consumer’s mind.  We’ll hear more about her jewelry journey and about the psychology of branding today. Pam, welcome to the program. Pam: Thank you so much, Sharon. It’s such a pleasure to be here. Maybe we could give a little shout-out to Bonnie Levine for introducing us.  Sharon: Yes, Bonnie Levine, who’s on the board of Art Jewelry Forum and does a tremendous amount for them in terms of choosing emerging designers and administering several of those programs, which is a full-time job in and of itself. Pam, tell us about your jewelry journey. You have such an interesting background. Pam: Thank you. I love the word journey because I guess we’re still all in it. I grew up in a creative family, I would say. My father was an archi