This week, our guest needs no introduction. Matt Hranek is the founder of the William Brown Project, editor of WM Brown magazine, a creative director, photographer, author of A Man & His Watch and a self-confessed ‘street hustler’, to boot. In other words, he’s about as busy a figure in indie menswear as it gets. Aleks caught up with him a few weeks ago at Pitti Uomo, to talk about his early career in photography, his move from mainstream media to independent publishing, and to contemplate the power of being niche.We hope you enjoy the episode, please do review us if so and give us a follow on Instagram @handcutradio.***HandCut Radio is proud to be sponsored by Thomas Mason, an historic mill that’s been supplying famous designers, shirtmakers and tailors with world class shirting fabrics since 1796.***Show Notes:Matt Hranek | Instagram[03:52] Yolanda Edwards[05:46] St JOHN Restaurant[14:52] Condé Nast Traveler [15:07] Guess Jeans[15:22] ELLE Magazine[20:36] Gourmet Magazine[20:37] Hooks & Bullets Magazine[22:48] New Yorker Magazine[22:49] The Economist Magazine[24:38] A Man & His Watch Book[25:44] Rolex Datejust[25:46] James Bond Rolex Submariner[25:56] Omega Speedmaster[28:44] Levis 501[28:53] Grenfell, England[28:59] Drake’s[35:29] Thom Browne[36:48] Dunhill[38:25] Horst P. Horst---HandCut Radio is produced by Birch, a London based creative agency. Our theme music is by Joe Boyd.