Too many people think that creative entrepreneurs have to struggle with photography marketing. Julie Christie dispels that notion with thought-provoking, actionable tips to align your photography marketing and business processes with your own heart and personality.Introduction (2:25)How do you realize your worth as a photographer? (4:15)I don’t like the saying “Charge what you’re worth”. Attaching your photography price to your self worth can be messy. The work we do is not priceless – it has a value, and it can change over time. Dig really deep into your money blocks, understand them, then put time in to minimize them.How to price yourself profitably right from the start? (10:40)Understand positioning – what it is about you or your brand that is a deal clincher for your ideal client? If you can think how you are better, it will help you psychologically put a good price on it. Also remember that it’s not about price – it’s about profit. You can charge a low price, but then don’t give away too much.What are the 3 biggest photography marketing tips that you can implement right away? (21:11)1. Nurture the relationships you already have. Give your clients an amazing customer experience.2. Have and use an email list3. Create and use key contentHow do you make the business side of photography enjoyable? (30:42)It happens when you create a business that aligns completely with your personality. When you start out, take a few personality tests and become really self-aware, and then build a business for YOUR personality.Where do you start creating a photography marketing campaign? (34:48)People will need to go on a journey and have touch points with you before they book you, so visibility is so important, and campaigns will give that buzz around your business. Decide what you want to achieve in the next quarter, build a campaign around that and focus all your energy on that one campaign.What is the biggest lesson you’ve learnt in your business? (41:57)Simplicity – to not over-complicate things.Speed Round! (43:27)What are you artistically curious about? (46:16)I’m always curious about people.Discover more about Julie ChristieWebsite: https://togsinbusiness.comFacebook: https://www.facebook.com/JulieTogsinBusinessInstagram: https://www.instagram.com/togsinbusiness/Bio:Julie Christie is a teacher, photographer and marketing geek who inspires and empowers photographers to become heroic marketers for their own business. She's also a lover of cheesy jokes and rum cocktails. Her idea of heaven is chilling on the couch with a full-size German Shorthaired Pointer on her lap.Resources shared in this episode:Playing Big - Tara Mohr - https://www.taramohr.com/Denise Duffield Thomas https://www.denisedt.com/Jen Sincero - https://jensincero.com/Boundry Boss - Terri Cole - https://www.terricole.comDare to Lead - Brene Brown - https://daretolead.brenebrown.comMasterclass - https://togsinbusiness.com/campaignclass/