“Do unto others as you would want done to yourself … but take it up a notch.”This approach to her luxury fine art studio portraiture has ensured Joanna Booth’s clients walk away with museum quality works of art, allowing them to remember their strength, grace, and confidence during poignant life experiences.The Story behind Sanguine Portraiture (3:11)The journey to find your own artistic niche (4:44) The process of getting featured  in Vogue Italia (6:29)The secret ingredient to extracting the beauty, strength and power in subjects (9:49)Joanna doesn’t like working with models, much preferring her own direction with the client to dictate how they move. It's often the images taken in between poses that become the iconic ones.Editing: pre-planned or evolving? (13:57)Joanna starts by knowing what she wants an image to look like overall. A set is preplanned, but the session unfolds as it happens. Editing the first image in a series will typically take 3-5 hours.How to position your brand as a luxury fine art experience (18:51) With a love language of gifts, Joanna's luxury experience currently includes clients' favourite foods in the studio, wine, champagne, gift bags, etc.How can photographers define their niche  (25:53) Do what you love and brings you joy. It is not uncommon to get bored creatively – in that case, simply add a new challenge for yourself. The dream photoshoot … (28:50)The mindset shift required to establish yourself as a luxury brand (31:58) You need to full understand your own value. Everything in your business has to match this luxury style.  Don’t just provide luxury – make your clients FEEL a certain way. The team needed to create a luxury fine art experience (36: 27)The evolution of luxury fine art as a maternity style (38:10)Joanna was inspired by the thrown fabric style of Lola Melani, but evolved her own style to draped fabrics, especially those weighted, heavier fabrics that create form.Discover more about Joanna BoothWebsite: www.sanguineportraiture.comFacebook: @sanguineportraitureInstagram: @sanguineportraiture Bio: Joanna has won several silver awards in several prestigious world-renowned image competitions. She has achieved her associate photographer accreditation for both WPPI and PM and is working towards a master photographer designation. Her work has been featuredover 20 times in Vogue Italia, and can be seen in online magazines and articles from all over the world. In addition, Joanna has taught on the Tomaiya Colvin Education platform and has been interviewed by several leading industry icons. Resources shared in this episode:Vogue ItaliaActions: Erin TolePureTotally RadMusea LabLola MelaniAnnie MitovaTiffany's2021 {online} Newborn Retreat