You've never heard of Topper Guild, but he was just the most viewed YouTube channel in the world last month with over 3.2 billion views. Spoiler Alert: It's all from YouTube Shorts.

Meanwhile, Head of Instagram Adam Mosseri is here to demystify the algorithm live every Friday. His boss, Mark Zuckerberg, is also getting active on Facebook being very "real" and totally "normal."

Twitter is vying to be super pro-creator with its revenue splits. FaZe Clan teams up with an iconic contemporary artist. And there's more!