35 min listen
57: Finding the Right Marketing/Product Balance
57: Finding the Right Marketing/Product Balance
ratings:
Length:
53 minutes
Released:
Oct 4, 2018
Format:
Podcast episode
Description
Ben recently returned from an entrepreneur retreat that featured sessions and activities focused on various topics, from projects people were working on to troubles with cofounders. Attendees were able to be honest, open, and transparent with each other. Ben had the opportunity to demo Tuple during the retreat. Feedback was that there are too many people working on its development, so he should focus on marketing.
Derrick emphasized the importance of keeping in mind the cost of getting someone caught up to speed on a project. He has thought about hiring a contractor to help with the development of Level, but decided that his single brain was enough.
Today’s Topics Include:
Ben is working on a website to host the best pair programming guide on the Internet
Not getting on the content marketing treadmill, but coming out with 1 or 2 solid, comprehensive pieces of content that draw in people
Cascading style sheets (CSS) make your website site look good; should you hire a designer or learn the basics on your own?
Create a good network; know people who know about things, and ask for help
Derrick pushed a license update for Level’s code base; justified reasons why he should or shouldn’t make it an open source product and garner legal protection
Derrick’s original end-of-October people testing goal for Level is still possible; using Trello to list and clarify tasks
Finding a balance between making progress and doing other things that keep a product in people’s minds
Tuple’s team is starting to adopt more foundational processes to address tasks
Feedback from Listeners: More interaction and question-asking between Derrick and Ben, as well as bring people into their podcast process
Links and resources:
Derrick Reimer (http://www.derrickreimer.com) Website
Derrick Reimer on Twitter (https://twitter.com/derrickreimer)
Ben Orenstein (http://www.benorenstein.com/) Website
Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en)
Level (https://level.app/)
Tuple (https://tuple.app/)
Thoughtbot (https://thoughtbot.com/)
Big Snow Tiny Conf (https://bigsnowtinyconf.com/)
MicroConf (https://www.microconf.com/)
Julian.com (https://www.julian.com/)
Tailwind (https://tailwindcss.com)
Redis (https://redislabs.com/)
Trello (https://trello.com/)
Derrick emphasized the importance of keeping in mind the cost of getting someone caught up to speed on a project. He has thought about hiring a contractor to help with the development of Level, but decided that his single brain was enough.
Today’s Topics Include:
Ben is working on a website to host the best pair programming guide on the Internet
Not getting on the content marketing treadmill, but coming out with 1 or 2 solid, comprehensive pieces of content that draw in people
Cascading style sheets (CSS) make your website site look good; should you hire a designer or learn the basics on your own?
Create a good network; know people who know about things, and ask for help
Derrick pushed a license update for Level’s code base; justified reasons why he should or shouldn’t make it an open source product and garner legal protection
Derrick’s original end-of-October people testing goal for Level is still possible; using Trello to list and clarify tasks
Finding a balance between making progress and doing other things that keep a product in people’s minds
Tuple’s team is starting to adopt more foundational processes to address tasks
Feedback from Listeners: More interaction and question-asking between Derrick and Ben, as well as bring people into their podcast process
Links and resources:
Derrick Reimer (http://www.derrickreimer.com) Website
Derrick Reimer on Twitter (https://twitter.com/derrickreimer)
Ben Orenstein (http://www.benorenstein.com/) Website
Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en)
Level (https://level.app/)
Tuple (https://tuple.app/)
Thoughtbot (https://thoughtbot.com/)
Big Snow Tiny Conf (https://bigsnowtinyconf.com/)
MicroConf (https://www.microconf.com/)
Julian.com (https://www.julian.com/)
Tailwind (https://tailwindcss.com)
Redis (https://redislabs.com/)
Trello (https://trello.com/)
Released:
Oct 4, 2018
Format:
Podcast episode
Titles in the series (100)
2: From Good to Great: Welcome to the Art of Product podcast. Derrick is rocking his “I ♥ yoga” shirt because he started practicing yoga at a studio down the street. He also gives us an update on new changes and features at Drip. Derrick was inspired by Ben’s newsletter and decided to work on his own newsletter, which gave him a great opportunity to use his own product. Ben is discovering that unemployment is a roller coaster. His stress level has been about 5X his normal baseline stress level. He started working at the co-working space and attending mixer events. He is emailing people on his list and sharing his ideas to get feedback for possible products for him to work on. Ben has been reflecting on how people and relationships make him shine and is considering finding a co-founder for his product. by The Art of Product