Loving and reviving MCM ranches is more than my job. It's a personal crusade. I'm on a mission to help as many new homeowners as I can with the process of moving into, and adapting, an existing mid-century ranch to suit their lifetime needs. The saddest thing that can happen to a recently sold MCM home is to be bulldozed to make way for something bigger, newer, and worse. But it's ALSO really tragic (to me) when ranches are viewed as nothing more than starter homes. After all, many ranch houses are still home to their ORIGINAL BUYERS. With a little love and careful updating, they can be the forever homes of the millennial generation too. The more mid-century ranches - and ranch owners - I can help, the more that impact resonates through American housing.Let's make it happen! In today's episode you'll hear ...How I moved backed to Madison, WI to reunite with my hometown ... and fell in love with the idea of reviving an MCM ranch. [1:58]What happened when I went looking for the book on how to update a modest mid-century ranch (spoiler alert: it didn't exist) [4:11]Why MCM ranches are are a key component of US housing stock [6:48] The story of how I came full circle from swearing off anything to do with suburban housing based on my youth in mcmansion central on the north side of Chicago to committing myself to a crusade on behalf of reviving MCM ranches. [8:24]The worst thing that can happen when a mid-century house is sold ... and the best [12:51]A tease for my new Digital Course: get ready to clarify your desires, analyze your house, find the resources you need, and put it all together into a laser-focused vision to help you get the remodel you want with the budget you have. Find the waiting list below [14:59]Find links and complete show notes at midmod-midwest.com/204!