Most NFT projects won't sell out on launch day and I'm on record saying those that embrace the slow-burn mindset will be the future blue chips but that doesn't mean that's the only option for NFT founders or what's best for the NFT holders.
What options do NFT projects have if they don't mint out?

Let it ride and embrace the slow burn aka keep marketing till it sells out over weeks or months

Cut the total supply therefore it won't take as long to sell out

Pause the mint and airdrop your current holders an additional NFT

Cut the mint price in half and air-drop those who minted a second NFT

Put a time frame on the mint and burn the remaining supply after that date

So what is best for the NFT founders?
What is best for those that minted already?
In this episode, I tackle this complex scenario that I believe every NFT project must plan for prior to minting and I breakdown the pros and cons of each after having minted every day for a year you could say I've witnessed every single scenario possible.
I use the OneWordBrick project as an example in this episode while we also minted them into our collection.
Mint 365: 301
OneWordBrick NFT
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As always: DO YOUR OWN DAMN RESEARCH