Whether an organization emerges from a crisis with trust, reputation, and competitive position intact is not a function of the severity of the crisis event, but rather of the timeliness and quality of the response. This Master Class with Helio Fred Garcia will focus on the drivers of trust, and the importance of having the right decision criteria to make smart choices quickly. We will cover the decision criteria for what to do and say, and for when to do and say it, so that we protect trust, reputation, and competitive position. We will also cover a technique for restoring trust when it has been lost. Want to learn more from Helio Fred Garcia? Buy his book Agony of Decision!