In this episode, my guest is Susan LaMotte, CEO and founder of exaqueo. We talk about what employer branding really is and what it isn’t, and why it’s so essential for human resources professionals and HR leadership teams to be the stewards of their employer brand. I love this conversation because Susan and I also talk about the importance of being human in the workplace and what that means beyond the buzzwords. Punk Rock HR is proudly underwritten by The Starr Conspiracy. The Starr Conspiracy is a B2B marketing agency for innovative brands creating the future of workplace solutions. For more information, head over to thestarrconspiracy.com. To read the full show notes for this episode, visit: https://laurieruettimann.com/podcast/employer-branding-strategies