Its chief digital officer called it “an e-commerce company that sells pizza.” Tasters across the country once said its products tasted like cardboard. But by cornering the delivery business early on, Domino’s set itself up for success—a gamble that especially paid off once in-house dining went on pause.
Podcast production by Jess Miller, with help from Asha Saluja and Megan Kallstrom.
Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work.
Learn more about your ad choices. Visit megaphone.fm/adchoices