The decade between the disaster at Altamont in 1969 and the deaths of 11 fans of The Who at a concert in Cincinnati in 1979 saw a transition in rock and roll. Prior to the 1969 Rolling Stones tour, it was all but forbidden for artists to consider the business side of music of they wanted to be taken seriously as artists. This episode makes the case that festival seating was driven by the desire to profit from the fans and it was the music industry itself that was responsible for the tragedy in Cincinnati

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