This week, Adam, Grant and Morley talk about brand loyalty - the psychology behind it, our personal brand loyalties (or lack thereof), and why we think people develop strong  attachments to brands. Support the show on Patreon: https://www.patreon.com/CLAMP What’s in our clamps this week:Grant: Anniversary ProjectThe beard video! Donate to Grant's campaign here Morley: In Cape Cod for sister's weddingTop Chef Canada scenery installFirst batch of Completo leather keychainsAdam: Working on woodworking for kids #2Tried making car parts by plasti-dipping foamMentions:ArepasNissan MicraSupercars ChampionshipHolden"How French's ketchup took a bite out of Heniz" (CBC News)Into the Spotlight PodcastAvery TrufelmanMalcolm GladwellThe Whitest Kids U'KnowOur Clampmendations for this week:Morley: Articles of Interest by 99% InvisibleGrant: Viva la Dirt League (Epic NPC Man)Adam: Diresta Can CozyThank you to our top patrons:Leeroy from Big Rock TimberworksBig thanks to TFTurning for the awesome theme music!Where you can find us:Adam - @makermackey on Youtube and Instagram and at makermackey.comGrant - @thegrantalexander on Youtube and Instagram and at thegrantalexander.comMorley - @morleykert on Youtube and Instagram, and at morleykert.comCollectively - @clampcast on Instagram and @theclampcast on TwitterTHANK YOU FOR LISTENING, AND KEEP CLAMPING!!Support the show (https://www.patreon.com/CLAMP)