Kat is one of the hobby's real treasures! A one-woman force of Nature, she's an awesome aquarist, industry personality, and social media strategist all rolled into one! Her agency, Brand Kat, provides social media strategy for aquatic industry businesses. Kat has worked with some of the best known brands in the aquarium hobby, and is an expert at coordinating social media influencer programs. In todays podcast, Kat and I discuss the ins-and-outs of utilizing social media to build upon aquatic industry brands. If you own an aquarium industry company, or if you're interested in becoming an "influencer" for one, you'll enjoy this cool discussion!